56% Revenue Lift 100% Wins Drum Award

Sovrn recently won Best Overall Technology for Programmatic Trading at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google Double-Click and many more. One judge from the panel fed-back: “Your entry was fantastic and I was not the only person who thought that. Congrats […]

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Viewability & Engagement: Keys to Future Revenue

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Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. We achieve this with our viewability tools, powered by //Signal technology. These […]

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Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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Getting Started with Viewability

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It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

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