What is Google AMP, and How Will it Affect Independent Publishers?

facebook on mobile phone

Accelerated Mobile Page (or AMP, for short) is Google’s open source initiative designed to improve the performance of the mobile web. With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience. What’s unique about AMP is that it […]

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