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Tapping the Attention Economy (Webinar)

Sovrn Advertising Team // July 19, 2022

Advertisers and publishers are facing significant future headwinds stemming from the looming loss of third-party cookies, increased privacy regulations, and continued dependence on monopolistic walled gardens. In fact, the IAB’s most recent State of Data report suggests advertisers could lose up to $10 billion in annual revenue while, according to Google, publishers face revenue declines of up to 70%.

Attention is a critical piece of the industry flywheel that publishers can optimize for, now. 

The question is, how?

Last week, Sovrn hosted a webinar, “Tapping the Attention Economy,” to discuss the on-trend topic and opportunities to better define, measure, and optimize for it.

A lively discussion, the conversation covered:

  • How to deliver to buyers clear attention signals that result in high-attention campaigns that use less impressions
  • How to use attention—and “Engaged Time”—as a metric to understand and communicate value to buyers
  • How to deliver attention at scale, today and tomorrow, with Sovrn Signal

The good news? The panel agreed the broader ecosystem is at a pivotal moment, offering an opportunity for both advertisers and publishers to work together to unlock new solutions.

Get started today!

Sovrn Signal offers publishers a simple, scalable way to measure user attention, analyze ad performance, and access deep insights to maximize the value of your ad inventory. It’s easy to get started with Signal, and a single fee gives you access to all its features and dashboards.

To learn more, visit the Signal page on our website or send an email to Our team would be happy to provide a demo, so you can see the power of Signal for yourself.

Want to learn more?

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