SIGNAL INVENTORY

Unleash the power

Measure, compare, and monetize your reader engagement.

Monetize your high-value inventory

Capture the signals of a highly engaged audience, measure your ad performance, and unlock revenue from your top performing ad placements.

Revenue uplift vs. time

Understand your inventory

Visualize key viewability and engagement metrics to assess the value of your inventory.

Make smart decisions

Use granular insights and compare with peers to adjust your advertising strategy.

Increase advertising revenue

Unlock earnings from buyers seeking high-quality and highly engaged audiences.

Upgrade your insights

sovrn signal engagement comparative analytics benchmarks

Inform your advertising strategy

See the insights that buyers see, all in a single dashboard. Gain a deep understanding of your ad performance based on viewability and engagement metrics. Understand viewability, engagement, click through rate, and cost per thousand performance by device and ad unit.

Drive 2x more attention with engaged time

Signal captures 45 meaningful on-page consumer interactions, which indicate user engagement.

Engaged time delivers twice the click through rate and twice the attention compared to viewability. Dive deeper into your audience behaviors and turn engagement into revenue.

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sovrn signal engagement comparative analytics benchmarks

Compare with your peers

Benchmark your CPMs against your peers on demand and receive pricing recommendations to power your advertising decision making. See viewability, CTR, and engagement insights by country, site size, and site category to identify opportunities for site optimization.

Study: 90-Day Signal performance

To demonstrate exactly how Signal affects ad performance, we tracked 2 billion impressions over 90 days.

See the results →

Hannes Modes, the CTO of QuarterMedia says:


“We use Sovrn Signal to identify and target the most valuable inventory based on user engagement and ad viewability across our large publisher portfolio. Campaigns optimized based on these criteria achieve a higher CTR and very high viewability scores.

How Signal works

Only four steps to success ✨


01

Implement

Implement Signal technology across your site with a single line of code and start seeing viewability and engagement insights instantly.


02

Benchmark yourself

Compare your advertising performance against the market and sites like yours.


03

Segment your inventory

Package and price your inventory to better serve your direct and open market buyers.


04

See results

Increase your average revenue per user.