How Viewable Ads Work

sovrnmarketing // May 23, 2017

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Monetize Your Engaged Readers

Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content.

How many ads on your page are actually engaged with by your readers?

For many publishers, this is a question that is very difficult to answer.

Why Does it Matter?

Because, advertisers want their ads to be seen – not only just placed on a page with no guarantee their brand will be noticed. When they see proof their ad is engaged with, they’re willing to pay more.

Our solution helps both publishers and advertisers, since it serves ads only on the page where the reader is engaged and within existing ad placements, maintaining a quality user experience.

Viewability Metrics

Here’s how we do this. We are constantly measuring your readers engagement to proactively place viewable ad opportunities onto your site.

The first metric we capture is viewability, the percent of the ad that is in-view as the reader consumes content.

Second is engagement, length of time a user is active on the page.

When we combine these metrics we get viewable engagement time (Signal) — the total time that an ad is in-view while the user is actively engaged. This information helps advertisers prove if their ad is engaged with — and for publishers it commands a higher CPM.
We’re constantly measuring your readers engagement to proactively place viewable ad opportunities onto your site.

Now let’s see these viewability metrics in action.

When the page loads, viewability metrics show whether the reader is engaged and for how long. Notice the clocks — one is ticking and the other is not. This shows that the user is on the page but isn’t engaged with content or the ad.

Detecting Engagement

Our technology detects engagement using several different signals – scrolling, typing, cursor movement – these are all actions that denote engagement as your readers interact with your content.

But what if, for instance, someone goes to another tab?
Obviously they’re not engaged with the page, and viewable engagement time stops.

What if they take a call or there’s some sort of overlay on the page?

Again, they’re not engaged with the page, and the viewable engagement time stops.

Gain access to high-viewability spend without sacrificing your user experience through proving viewability and engagement to advertisers.

Learn more about how you can unlock the full revenue potential of your site through harnessing the power of viewability and engagement.

Want to learn more?

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