Sovrn Engages Forensiq for Additional Quality Control

BOULDER, Colo. and NEW YORK – January 27, 2015 – Sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. Sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic. […]

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4 Key Performance Metrics for the Profitable Publisher

4 Key Performance Metrics for the Profitable Publisher sovrn.com

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

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What Makes Online Content Go Viral?

What makes online content go viral sovrn.com

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece with their friends is another beast entirely. Out of all the copious amount of research that has been done surrounding the virality of online content, there are a small handful of consistencies that are worth […]

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