It’s been a little bit over a month since I started down the path to find out what makes a […]
Significant upgrade to the Sovrn platform improves performance, reliability and revenue.
Analytics & ReportingWith a portfolio of sites nearing 100,000, which reach around 1 billion unique Internet users per month (that’s 1/3rd of […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Cultivating an Engaged Audience with Ian Logue
MonetizationIn this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]
6 Easy Ways to Monetize Your Blog
MonetizationThis is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
4 Easy Ways to Reduce Discrepancies
MonetizationDiscrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]
6 Common DFP Pitfalls to Watch Out For
MonetizationBy now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
7 Easy Ways to Speed Up Your Ads
MonetizationOne question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]
What is the Minimum Pageviews Limit to Join Sovrn?
MonetizationMany display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]
The #1 Google AdSense Mistake
MonetizationGoogle Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
#asksovrn: What is Dynamic Allocation?
MonetizationWe receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]
6 Ways to Make Money Blogging in 2016
Monetization2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
What Is the Difference between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
MonetizationWhat you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]
Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group
MonetizationWe have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]
How to Insert Ads into Specific WordPress Posts
MonetizationOur publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]
Why Sovrn and AdSense Make a Killer Combination
MonetizationLooking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their […]
How To Make Money Blogging in 2016
MonetizationWhether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]
4 Techniques That Can Drastically Increase Your Affiliate Income
MonetizationWe just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works: when you refer another publisher, we […]
5 Killer Ways to Boost Your CPMs over the Holidays
MonetizationThe holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]
Header Bidding – Coming to a Publisher Near You Soon
Header BiddingAhead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]
Here’s What You Missed at Independent x Influential 2015
MonetizationWednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought […]
Tackling Ad Blocking: From The Publisher’s Perspective
MonetizationAd blocking is big news. If you’re still unaware of the size of the issue, check out our blog post 6 […]
Political Advertising: Coming Soon to a Screen Near You
MonetizationNerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common? Answer: They […]
