Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

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Our Commitment to Independent Publishers

Analytics & Reporting

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

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Update from the road: What does winning look like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

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Significant upgrade to the Sovrn platform improves performance, reliability and revenue.

Analytics & Reporting

With a portfolio of sites nearing 100,000, which reach around 1 billion unique Internet users per month (that’s 1/3rd of […]

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What Does Winning Look Like to a Publisher?

Monetization

I’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

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Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

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Cultivating an Engaged Audience with Ian Logue

Monetization

In this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]

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6 Easy Ways to Monetize Your Blog

Monetization

This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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4 Easy Ways to Reduce Discrepancies

Monetization

Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]

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6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]

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5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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7 Easy Ways to Speed Up Your Ads

Monetization

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]

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What is the Minimum Pageviews Limit to Join Sovrn?

Monetization

Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]

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The #1 Google AdSense Mistake

Monetization

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]

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What’s the Difference Between Asynchronous and Synchronous Ad Tags?

Monetization

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]

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#asksovrn: What is Dynamic Allocation?

Monetization

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

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6 Ways to Make Money Blogging in 2016

Monetization

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

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When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

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What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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Announcing SSL Advertising Solutions for Publishers Choosing Encryption

Monetization

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

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Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

Monetization

We have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]

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Why Sovrn and AdSense Make a Killer Combination

Monetization

Looking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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Here’s What You Missed at Independent x Influential 2015

Monetization

Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought […]

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