As we embark on Q4 2017, there is an 800-pound gorilla in the room. Getting ready for this most profitable […]
Ads.txt – Why it’s important to both sellers and buyers and what to do.
Brand SafetyWhat’s the problem? With Billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn, […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
Update from the road: What does winning look like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Significant upgrade to the Sovrn platform improves performance, reliability and revenue.
Analytics & ReportingWith a portfolio of sites nearing 100,000, which reach around 1 billion unique Internet users per month (that’s 1/3rd of […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Cultivating an Engaged Audience with Ian Logue
MonetizationIn this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]
6 Easy Ways to Monetize Your Blog
MonetizationThis is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
4 Easy Ways to Reduce Discrepancies
MonetizationDiscrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]
6 Common DFP Pitfalls to Watch Out For
MonetizationBy now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
7 Easy Ways to Speed Up Your Ads
MonetizationOne question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]
What is the Minimum Pageviews Limit to Join Sovrn?
MonetizationMany display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]
The #1 Google AdSense Mistake
MonetizationGoogle Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
#asksovrn: What is Dynamic Allocation?
MonetizationWe receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]
6 Ways to Make Money Blogging in 2016
Monetization2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
What Is the Difference between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
MonetizationWhat you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]
Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group
MonetizationWe have big news – Sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]
How to Insert Ads into Specific WordPress Posts
MonetizationOur publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]
Why Sovrn and AdSense Make a Killer Combination
MonetizationLooking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their […]
