Are you overwhelmed by the complexity of programmatic advertising and unsure of where to start to increase your yield and […]
Would you like to get paid faster?
MonetizationWould you like to get your Sovrn invoices paid faster? At Sovrn, we pride ourselves on paying publishers net 30 […]
Gross vs. Net – How Publishers may be Losing Revenue in PreBid
Analytics & ReportingWhen publishers add new demand sources to their header bidding wrappers, it is easy to treat them all more or […]
Sovrn Services Will Help Publishers Increase Yields, Optimize Revenue
MonetizationWhether focused on the local music scene, advice for mindful parenting, the latest football stats or pro tips for home […]
What Publishers Can Do about Ad Blocking
Analytics & ReportingAs we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s […]
Ads.txt – Why It’s Important to Both Sellers and Buyers
Brand SafetyWhat’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue
Analytics & ReportingWith a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]
What Does Winning Look Like to a Publisher?
MonetizationI’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Cultivating an Engaged Audience with Ian Logue
MonetizationIn this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]
6 Easy Ways to Monetize Your Blog
MonetizationThis is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
4 Easy Ways to Reduce Discrepancies
MonetizationDiscrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]
6 Common DFP Pitfalls to Watch Out For
MonetizationBy now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]
5 Key Benefits of Display Advertising for Bloggers
MonetizationAccording to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]
7 Easy Ways to Speed Up Your Ads
MonetizationOne question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]
What is the Minimum Pageviews Limit to Join Sovrn?
MonetizationMany display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]
The #1 Google AdSense Mistake
MonetizationGoogle Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
#asksovrn: What is Dynamic Allocation?
MonetizationWe receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]
6 Ways to Make Money Blogging in 2016
Monetization2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
What Is the Difference Between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
