4 Link Building Tactics To Increase Revenue

3 Link Building Tactics To Increase Revenue sovrn.com

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. Platforms like TV take generic products — Godin used Jell-O as an example — and attempt to sell them to everyone. Online, there is no everyone. Instead, there are thousands, even millions of niche markets. […]

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Sovrn Releases Line of Programmatic Video Ad Units

March 31, 2015, BOULDER, Colo.- Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today launching its line of programmatic video advertising units. Leading the line-up is in-banner video unit which is now available for all Sovrn publishers to capture higher CPMs, and take more control over how video ads are played across their site and/or online properties. […]

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Sovrn Unveils Meridian Platform for Publishers

BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic. […]

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