RPM vs CPM & Why It Matters For Publishers

RPM vs CPM sovrn.com

It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not true, we actually encourage it! Integrating with multiple ad networks allows you to leverage their collective scale and demand partners, driving up the competition for inventory and increasing your overall CPM and earnings. One thing […]

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Blogger Tip: How to Organize Your Ad Stack

Ad Networks sovrn.com

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

oranges

SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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Guest Post: TapInfluence on the Power of Influencer Marketing

tap influence sovrn.com

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with family and friends in a very real way. Through photos, videos, social updates and blog posts, they were able to stay in touch with their community, virtually and over the years, they realized that their […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

plants in pots

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from first time bloggers to large multi-site companies has given us the opportunity to see what works for all sizes of developers. Last fall we teamed up with our friends Netpop, Viglink, and Tapinfluence to bring […]

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