5 key eCommerce tips for digital publishers

Revenue diversification, already a priority for publishers in the 2020s, has become all the more pressing as COVID-19 disrupts global markets. With that in mind, What’s New in Publishing recently organized a publisher’s round table comprised of some of the best and brightest in the field of eCommerce. Betsy Fast, Chief Content Development Officer at […]

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The immediate importance of revenue diversification

Since the beginning of the COVID-19 pandemic, we’ve been tracking the trickle-down effects that fluctuating traffic and advertiser spend have had on publishers in our network. The way we do this is by calculating RPM, or revenue a publisher generates per thousand pageviews. This lets us track trends in revenue across all of our products. […]

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Leveraging sales by merchant with the //Commerce dashboard

How to understand //Commerce sales by merchant

In addition to understanding your RPM (revenue per thousand pageviews), one of the most powerful insights the //Commerce dashboard gives you is the ability to see your sales by merchant. This information will tell you what’s performing and what’s not, and can help guide your eCommerce strategy. Of course, you should always post links to […]

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How to write a great listicle

Publishers are looking for new sources of revenue right now, and thankfully, eCommerce is booming. Social distancing means more time is spent at home, and that means more time is being spent online. In the coming weeks, we’ll be sharing tips and strategies for new //Commerce users as well as tech-savvy publishers.  Now, more than […]

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How Sovrn //Commerce makes influencer marketing easy

Influencers are feeling the effects of the current coronavirus pandemic along with everyone else, and they’re looking for ways to increase their revenue. Good news: influencers can benefit from link monetization with Sovrn //Commerce just like any other publisher. Our tools make influencer marketing easy, and they give you the reach and flexibility you need […]

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