Content Inspiration: Small Business Saturday

By incorporating these top-selling products into your content, you can take advantage of Sovrn //Commerce-exclusive deals. And remember — gift guides are always a great way to engage your audience. For more tips on how to create a successful gift guide, see our past post, “How to Create a Successful Gift Guide for your Blog.” […]

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Black Friday Advertiser Round Up

These special Black Friday promotions have been curated exclusively for Sovrn //Commerce publishers. Ebay Black Friday: Best. Friday. Ever. Mega savings on Certified Refurbished and more. Cyber Weekend: Cyber Weekend deals are ON. Major savings on Certified Refurbished and more. Mel Science Give the gift of Science, from MEL Science! The world’s only subscription that […]

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How to write a product review: a guide for affiliate marketers

product review guide for affiliate marketers

Product reviews are at the core of many publishers’ commerce strategy, and this guide will help you start writing (and affiliating) high-converting reviews quickly. And while reviews come in many flavors—the personal, the white-hat, the brief, the in-depth—every great product review answers the following questions for the reader: What is the product? What are its […]

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Harnessing First-Party Data: Lessons for Publishers

Sovrn Harness the Power of First Party Data

Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about who your readers are: their interests, their behaviors, and why they are visiting your website. Common ways for publishers to get first-party data include subscription sign-ups and/or registrations (name, email, […]

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