Leverage Audience Attention to Increase Ad Value

Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link.  Publishers who have […]

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Taking Back Control: Drive More Revenue Through Deep Audience Engagement

New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]

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7 Ideas to Increase Organic Traffic to Your Site

The more traffic you can generate, the more revenue opportunities you create, whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination. Building organic traffic through quality content is key. […]

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