Press Release

Audience on Tap Always Available with Sovrn

sovrnmarketing // September 28, 2016

Build always-on campaigns easily and effectively, anytime, and at scale; wide variety of audience types and consumer interests now available.

September 28, 2016, BOULDER, Colo.—Sovrn, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced Audience on Tap. Launched with 11 Demand Side Platforms (DSPs), Audience on Tap is an always-on, always-available, efficient and easy way to target relevant and engaged audiences for programmatic media campaigns.

“Audience on Tap gives buyers a simple method to find millions of people in a specific and highly relevant interest area,” said Matt Harada, Sovrn’s GM of Data. “A buyer looking for an audience based on certain lifestyle or affinity segments can now access that audience quickly and efficiently and at virtually whatever scale they need.”

Audience on Tap segments are available immediately through RTB integrations with BidSwitch, Centro, Netmining, MediaMath, Doubleclick Bid Manager,, Drawbridge and Turn. Users of Appnexus, Index Exchange and The TradeDesk need only provide their buyer id to to get started. More DSPs are on-deck and will roll out before year end.

Sovrn will be regularly releasing new targeting options to the Audience on Tap line up. To stay up to date visit or learn more by contacting

About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit or follow on Twitter @SovrnHoldings

Mark Piquette

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