There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, social platforms are beginning to dethrone SEO. Until now, mobile experiences have been subpar, which has lead the large content publishing platforms like Facebook, Google, and Apple to respond with simplified distribution to better engage their visitors.
Each company brings something a little different to the game. Facebook Instant Articles, Google AMP, and Apple News are the respective publishing platforms being promoted by each of these companies. Each one of these services were created with the mobile user in mind, streamlining the user’s content consumption experience.
Meet the Big Three in Content Distribution
Facebook Instant Articles
Instant Articles are a new way to share your content on Facebook. As the name implies, Instant Articles are a stripped down version of your web content that load almost instantly inside the Facebook app. Instant Articles supports all styles of articles, from news stories to long form pieces.
Google Accelerated Mobile Pages (AMP)
The Google Accelerated Mobile Pages project, or Google AMP, is an open source initiative aimed to improve user experience for content viewed on the mobile web. Accelerated Mobile Pages are fast, streamlined and clean. AMP also supports advertisements without slowing down the page load time.
Apple News is a mobile app that was launched natively in iOS 9. Much like AMP and Instant Articles, News articles are streamlined articles and stories that are optimized for performance and beautiful layouts. By publishing your articles on News, you can easily distribute your content to millions of Apple users.