AD MANAGEMENT
More Yield.
More Control.
MAXIMIZE YIELD
SMARTER HEADER BIDDING
NO REV SHARE
INCREASE FILL RATE
OPTIMIZE YOUR TECH STACK
BOOST SESSION RPMs
A/B TESTING
REAL-TIME REPORTING
INCREASE PAGE SPEED
REDUCED AD CLUTTER
HIGH VIEWABILITY
Ready to maximize your ad ops performance?
Go Direct to Demand
Interested in boosting your net revenue from the Sovrn exchange by 35%? Of course you are 😎
Increase your share of advertiser dollars by going direct to demand. When you use Ad Management to transact through Sovrn’s SSP, you get a direct path to 55+ demand partners — all without a revenue share. Increase the competition across your stack and elevate CPMs across all demand partners including AdX.
TESTIMONIAL
“Since partnering with Sovrn Ad Management, we’ve experienced unmatched performance and flexibility, all without any long-term commitment. Their platform has significantly improved our ad revenue and allowed us to adapt quickly to changing market conditions. Sovrn’s no-commitment approach gives us the freedom to scale our strategies as needed, making Sovrn and their partnership, an invaluable asset to our business.”
– Brian Gilbert,
Director of Business Development, WhatIsMyIPAddress.com
One Dashboard
to Rule Your Revenue
Confident you have the right tools and metrics to accurately monitor, evaluate, and optimize performance?
With granular data and visibility into every metric, Ad Management makes it easy to maximize yield across your entire ad stack.
Pre-Built Reports
Quickly and easily understand the dimensions that matter most.
Real-Time Data
Measure performance impact immediately following changes.
Deep Dive
Create custom reports, dashboards, and visualizations to suit your business intelligence needs.
TESTIMONIAL
“The Sovrn Ad Management team is the most responsive and capable team we’ve had the opportunity to work with.
This, coupled with their intuitive tools and real-time reporting make Ad Management an essential extension of our team.”
– Jana Aguirre,
Manager of Advertising, ClassicCars.com
Smarter Header Bidding
Efficiency is the name of the ad ops game. With our proprietary wrapper you can beat the odds by running a single, unified auction instead of multiple bid requests. ✨ Bonus: Only Sovrn Ad Management can run both slot-level and page-level auction set ups.
The Choice is Yours
Level up your skills with a partner to support your efforts to drive more revenue and get more done. Or, outsource your ad ops to us so your team can work on strategic initiatives.
Fully Managed
Assigned Adops team focused on increasing your revenue
Efficient tech stack and demand increase performance and yield
Access GAM for campaign tracking
Dashboard view of all analytics
Access real-time reporting
Best for: Smaller publishers looking to outsource or enhance their ad ops.
Self-Serve
Access to wrapper config and UI
Access to micro-wrapper targeting rules
Access to all ad ops tools including lazy load settings and ad refresh
Dashboard view of all analytics
Access real-time reporting
Increase your demand coverage and complement your demand with any of Sovrn’s 120+ direct connections to SSPs and DSPs
Bring your own GAM
Best for: Large publishers with multiple domains and an in-house ad ops team
No Take Rate. No, Really.
We proved that using Sovrn Ad Management and Exchange together boosted revenue and win rates for publishers — while increasing buyer efficiency. Boom.
Experiment size
103 publishers
Duration
13 months and ongoing
Key findings
35% Net revenue increase earned through the Sovrn Ad Exchange.
16% increase in publisher share of advertising spend.
20% increase in average bid rate.
67% higher win rate, on average.
