AD MANAGEMENT

Transform Your Ad Ops Performance

Take control of your ad operations to optimize performance, drive more revenue,
and quickly respond with real-time data.

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Easier, More Powerful Ad Ops

Low Fee

Usage-based pricing so you keep more of what you earn.

Direct to Demand

Connect to all of Sovrn’s 55+ DSP partners with no take-rates.

Expert Team

Dedicated team of Ad Ops specialists, with over 25+ years of combined publisher-side experience.

Third-Party Flexibility
& Interoperability

60+ SSP and bidder-direct connections.

Enterprise
Developer Tools

Built for Ad Ops professionals to cover more ground, without the need to submit tickets.

Real-time & Robust Custom Reporting

Real-time impression data available two minutes after ad render.

Flexible Ad Management Solutions

Fully Outsourced

Sovrn Manages all demand and Google Ad Manager (GAM). Publisher receives GAM access for campaign trafficking.

Partially Outsourced

Use your Google Ad Manager account and let Sovrn handle everything else, including setting up line items and automated reporting.

In-House

Bring your own demand and leverage Sovrn’s wrapper, configuration tools, analytics, support, and strategy. 

Industry Leading Analytics

Data is key to your success. Our comprehensive reporting suite is designed for ad operations, sales, management, and accounting teams. Choose from prebuilt dashboards or customize across 40+ dimensions and 20+ measures.

Game-Changing Capabilities

Easy Setup

Reduce the need for engineering resources with self-service features. Easily manage your ads.txt and more.

Configuration Management

Track and measure changes. True A/B testing. Audit trail and version history.

Data

Solve for the cookie-less future. Enrich your first-party data with Sovrn’s Data Collective.

We’re Certified

Sovrn has earned the highest possible industry certifications for trust and transparency. We’re proud to be a Google Certified Publishing Partner and IAB/TAG certified. 

Efficient Bidder Technology

Engineered for performance and speed. Our proprietary wrapper improves performance by running a single 
page-level auction instead of individual ad-unit-level auctions. 

Justin Wohl,
Chief Revenue Officer at Salon says:

Through a combination of higher CPMs and increased impressions, Sovrn Ad Management delivered an 80% increase in revenue when compared to our previous vendor solution. In fact, our resulting eCPM was 23% higher than our prior solution during that time and as such attributed to a significant tailwind for our programmatic business.

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Remove the Ad Tech Tax with the Sovrn Path

Pay as you use. No rev shares.

Let’s talk

Less headache, more money.
Partner with us to maximize your ad revenue.

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Get the Details

Expert Team

Dedicated team of Ad Ops specialists, with 25+ years of combined publisher-side experience, covering strategy and support.

Low Fee

Usage-based pricing so you keep more of what you earn.

Direct to Demand

Connect to 55+ DSP partners with no take rates. One dollar transacted at the DSP level translates to $1 directly to the publisher.

Real-time & Robust Custom Reporting

Unify all your reporting into one dashboard. 

Real-time impression data available two minutes after ad render, unlocking new opportunities for business intelligence and ad optimization. 

3rd Party Interoperability & Flexibility

60+ SSP and bidder-direct connections. Simply check a box to integrate third-party ad tech vendors like HUMAN, Ad Lightning, and Confiant.

Enterprise Developer Tools

A/B test ad layouts, bidder integrations, and more — without competing with your engineering backlog. Track changes made across your ad ops teams and easily revert to previous versions. 

Built by ad ops pros for ad ops pros. 

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