6 Ways to Make Money Blogging in 2016

Monetization

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

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When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

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What Is the Difference Between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

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Announcing SSL Advertising Solutions for Publishers Choosing Encryption

Monetization

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

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Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

Monetization

We have big news – Sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]

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Why Sovrn and AdSense Make a Killer Combination

Monetization

Looking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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Here’s What You Missed at Independent x Influential 2015

Monetization

Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought […]

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Tackling Ad Blocking: From The Publisher’s Perspective

Monetization

Ad blocking is big news. If you’re still unaware of the size of the issue, check out our blog post 6 […]

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Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

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AdsNative CEO: Never Sacrifice Your Ad Stack or User Experience

Monetization

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

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6 Astounding Facts About Ad Blocking

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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5 Steps Towards Making a Profit With Display Advertising

Monetization

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]

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Intro to Display Advertising

Monetization

What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes […]

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Website Monetization: Expectations vs. Reality

Monetization

There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point […]

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4 Link Building Tactics To Increase Revenue

Monetization

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. […]

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How Do I Know When My Site Is Ready for Display Sovrn Advertising?

Monetization

Originally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) […]

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Bad Ads Range From Annoying to Dangerous

Monetization

Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad […]

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How To: Create Ad Tags in Meridian

Monetization

Welcome to Sovrn. We’re so happy to have you. Outlined below is your guide on how to create ad tags […]

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Fighting Bad Ads: Locating Campaign ID

Monetization

If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: […]

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What Makes Online Content Go Viral?

Monetization

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece […]

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5 Ways to Make Money Blogging in 2015

Monetization

Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. […]

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Monetization

This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right […]

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What You Need to Know When Picking an Ad Partner

Monetization

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which […]

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