Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Monetization

This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right […]

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What You Need to Know When Picking an Ad Partner

Monetization

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which […]

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How to Maximize Your Income From Display Ads With Nathan Putnam

Monetization

This post was originally published on Become a Blogger. I invited Nathan Putnam from The Blogger Network for today’s episode to help us […]

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Get a Major Pageview Boost With AtContent

Monetization

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are […]

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Engagement First, Traffic Later

Monetization

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband […]

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sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

Monetization

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to […]

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3 Strategies for Getting Started With Monetization

Monetization

This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers […]

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The Big Question: What Do Wearables Mean for Advertisers?

Media

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]

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Found an Unwanted Ad Creative? Here’s What to Do

Monetization

Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner.  Because all the major ad partners […]

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Inventory Quality & Why It Matters for Publishers

Monetization

Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with […]

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Sovrn’s RTB+ Technology: How It Works

Monetization

We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with […]

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8 steps on how to install ad tags in Google DFP

Monetization

Here are the 8 steps you need to know when installing third-party creatives in Google’s DFP. If an advertiser or […]

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How to Set Price Floors to Maximize Revenue

Monetization

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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10 Things Successful Publishers Always Do

Monetization

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the […]

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An Insider’s Guide to Successful Content Publishing

Monetization

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well […]

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Sovrn Publisher Spotlight: Honest Slogans

Monetization

Current Picture Honest Slogans has been making the rounds on media outlets as of late. I create new ones weekly, […]

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The Programmatic Problem: What’s an Audience Without a Show?

Monetization

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing […]

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Monetization

Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t […]

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Why Consumers Are Ignoring Online Advertising

Media

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]

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Brand Safety: Blocking Bad Ads with The Media Trust

Monetization

Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that […]

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Optimizing Your Site Revenue, Zone by Zone

Monetization

We recently invited a great group of bloggers to our Sovrn headquarters for a night of networking, war stories, and of […]

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Five Tips to Increase Traffic to Your Blog

Monetization

My wife Lindsay and I run a food blog called Pinch of Yum. The blog is based around simple, tasty, […]

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Catching the Elusive Creature: The “Profitable Blogs”

Monetization

Originally published by ClickZ on March 21, 2014. Profitable blogs do, in fact, exist, and here’s what they’re doing to succeed, […]

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LinkSmart Uses Link Monetization to Put Contextual Content Discovery in Publishers’ Hands

Monetization

sovrn has recently partnered with LinkSmart to give publishers more great tools for contextually relevant content discovery and audience development. […]

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Blog Monetization Tips: Monetizing your links—what I’ve learned by working in publisher development

Monetization

As the owner of an independent blog, you’ve undoubtedly had some time to think about how the hell you plan […]

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Q1 Strategies to Consider for Programmatic Advertising

Monetization

Historically, when Q4 and the holiday season come to an end, brands pull back on their programmatic advertising dollars as […]

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Q1 Advertising: Brands Reset Their Spend in January

Monetization

If you are a publisher that monetizes your site via display advertising, it is likely that you will see a large […]

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Pubonomics 101: Online Advertising Trends, It’s a Buyer’s Market

Monetization

This last spring I sold my house and moved my family closer to the Sovrn offices in Boulder, Colorado. What […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]

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Mobile Advertising Trends

Mobile

With more than 120 million owners, mobile currently accounts for one third of digital usage within the United States. With this surge, […]

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Maximizing Website Revenue: How to Get Higher CPMs

Monetization

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” […]

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The Beginner’s Guide to Display Advertising

Monetization

Putting ads on your site can be a daunting endeavor. especially with the alphabet soup of terms you need to […]

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Why Publishers Should Embrace Programmatic Buying

Monetization

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are […]

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