We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.
Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more.
Sovrn’s Viewable Engagement Time (VET) led the pack with our unique technology, which enables publishers to sell ad inventory on their websites based on viewability and user engagement rather than on impressions alone.
Sovrn VET units create new ad serving opportunities for each 30 seconds of Viewable Engaged Time a user logs on a given page. If a reader leaves the browser view-port, scrolls the unit out of view or become inactive, the ad unit stops counting Viewable Engaged Time and no new ads are served in that placement until the ad is viewable and the reader is engaged. See how it works here.
Viewable inventory attracts premium rates because advertisers are willing to pay top dollar for ads that are guaranteed to garner real-time views. Simply put: Brands don’t want to pay for ads that are never seen! Sovrn Publishers using VET enjoy high viewability rates, more inventory and more revenue. If you’d like more too – contact us now.
Congratulations to all the other winners during the evening including the Financial Times who won ‘Best Ad Ops Team’, Northern & Shell who won ‘Best Publisher Innovation’ and Europcar for ‘Most Effective use of Data’. You can see the full list of winners and runners-up here.