Media Transparency

Sovrn Gives Back for Giving Tuesday and Beyond

sovrnmarketing // November 13, 2019

‘Tis the season to give back, and Sovrn is joining the movement in a small way by offering a reduced take rate Deal for nonprofit advertisers.

According to the Network for Good, nearly one-third of all nonprofit online donations are given during the month of December. That means the rest of the year is incredibly important to nonprofits working to get the word out about the value they bring.

Sovrn wants to help.

That’s why we’re introducing a Private Marketplace (PMP) Deal that gives nonprofit advertisers more working media for their programmatic ad spend compared to any other Deal we offer.

From now through the end of the year, nonprofits* targeting the DealID GivingTues_Svn_Nonprofits through any one of eight DSPs offering Sovrn Deals (Amobee, BidSwitch, Centro, Google DV360, Quantcast, RhythmOne,, The Trade Desk), will access Sovrn’s top supply at a significantly reduced take rate—creating more efficiency and better return on ad spend for their investments during this critical time of year.

Nonprofit work is important—now more than ever—and every penny counts. We hope this small token of our appreciation helps nonprofits reach their goals so they can continue to help the people who depend on them.

If you have any questions or want to talk more, get in touch at

*Corporations, funds, schools, or foundations that operate for charitable, educational, religious, arts, or scientific purposes and maintain a 501(c)(3) tax exemption

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