For publishers, one of the best ways to create a rich reader experience is through a well-curated affiliate strategy. But it takes time to build commerce-driven content and deliver a unique shopping experience that drives revenue and brings your readers closer.
What if you could give visitors the chance to shop for anything and everything, all in one place? And what if you could build it in minutes, not hours?
Now you can with Commerce Shopping Galleries. This new tool lets editors build a personalized carousel of merchant products organized by theme or product type, or showcase a range of products from one or more merchants.
First things first: What is a shopping gallery?
A shopping gallery is an ecommerce tool that lets you highlight a variety of products from one or more merchants, creating a better shopping experience for your readers. The more products you offer, the better the opportunity to increase both dwell time and revenue. Why? Because adding editorially curated products in an engaging and visually appealing way offers readers the chance to explore — and likely purchase — more products from you, a source they trust.
In most cases, this is easier said than done. You do have your (ahem) day job to consider — crafting relevant reader content. So spending hours sourcing, building, and delivering thoughtful merchant content can often fall to the bottom of the list. Commerce Shopping Galleries can help.
Sovrn makes shopping galleries easy
Commerce Shopping Galleries is a flexible solution to create commerce-focused content that resonates with your readers. Just select from our wide array of products and merchants, pick those that best fit — lowest price, highest commissions, or that most resonate with your audience — and easily add them to your custom shopping gallery.
Unlike other “white label” widgets, Commerce Shopping Galleries gives you complete control. Simply enter a product page URL or product keywords into the tool, press Search, and a list of products currently offered by all merchants will appear. Click the one you want to display and it’s automatically added to your shopping gallery. Simple.👌
Get the inside scoop!
Join us for a webinar on Wednesday, April 13, at noon ET/10:00am MT. This 60-minute session, Secrets to Quickly Creating Commerce Content That Drives More Revenue, will give you all the tips and tricks for using Commerce Shopping Galleries, including a deep dive on how to:
- Earn more from merchants with premium placements using the “Sponsored By” button
- Use our flexible gallery design (carousel, table, or product list) to build engaging content
- Feature as many products or merchants as you want
- Automatically update prices throughout the day to reflect real time and remove out-of-stock items
- Feature products in local prices, not just in US$
More to love about Commerce
The new Shopping Galleries tool is just one of many Sovrn Commerce solutions designed to help you grow your affiliate revenue, whether from a commission or a click.
- Comparisons: Deliver a great shopping experience for your audience, meet Google’s algorithm updates, and drive up to 200% higher click-through rates by automatically identifying and displaying alternative retailers selling the same product.
- Affiliate link monetization: One interface that displays all of the publisher’s affiliate revenue efforts — from link creation to editorial tools — and provides access to over 30,000 merchants.
- Content: Partner with us to jumpstart, supplement, or diversify your monetized editorial lifestyle content.
And check out these new features just added to Commerce, including an approved merchant dashboard, UTM parameters for affiliate links, and enhanced reporting.
Ready to start driving more affiliate revenue?
These are just a few of the many ways Sovrn can help you optimize your affiliate marketing strategy. If you’re a current Sovrn Commerce affiliate partner, feel free to reach out with questions. Our support team is standing by to help you reach your audience and meet your revenue goals.