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Safely monetize your email data

Email newsletters aren’t exactly a new idea, but they’re an effective way to connect with your audience and drive more traffic to your most valuable content. For publishers with an extensive subscriber list, it’s also possible to create an entirely new revenue stream by monetizing your email data.

Of course, privacy and security are critical with any data monetization strategy. That’s why we’ve developed a solution that relies on hashed emails to keep your readers’ information safe and secure.

What’s a hashed email?

A hashed email is basically an email address that has been transformed into an unidentifiable string of numbers and letters. Hashing creates a pseudonymized original email address, making it difficult to reconstruct. All data we collect is hashed before it gets to us or our data partners.

How can hashed emails help me earn more?

Our hashed email solution offers publishers an easy way to drive incremental revenue — without sacrificing data privacy or security. Here’s how:

  • A Sovrn pixel is installed within the body of each email and on email sign-up forms. 
  • When an email is opened or a registration is completed, the pixel fires a request to Sovrn servers and the associated hashed email is captured. 
  • Sovrn pays publishers on a recurring monthly basis when our data partners use these hashed emails. 

Our hashed email data monetization solution is easy to implement and requires minimal upkeep. And best of all, it’s completely free, allowing you to tap into a brand-new revenue stream at no cost.

Who can benefit from this strategy?

Email monetization is a great way to generate recurring monthly revenue for any publisher with an outbound email program and a list of subscribers. There is no minimum or maximum list size required to participate. We have publishers that send a few thousand unique hashes per month and others that reach tens of millions. On average, Sovrn publishers see an eCPM of $1.50-$2.50 for unique hashed emails.  

For reference, here are some real list size and revenue figures from different sized publishers:

  • Small: 309,872 linkages provided; $574 revenue
  • Medium: 1,617,840 linkages provided; $3,347 revenue
  • Large: 22,156,550 linkages provided; $31,700 revenue

Monetizing email data can be especially profitable during the holiday shopping season, when many publishers ramp up their email sends to drive more earnings. But it’s also an easy way to supplement revenue during the slower periods throughout the year.

Ready to get started?

Putting your data to work through email monetization is simple — and free! Just send us a message at data@sovrn.com and our team will provide all the info you need to get started.

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