With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of glory before quickly fizzling out. However, with the consistently championed programmatic advertising, there seems to be real substance behind the hype. With study after study showing rapid gains in programmatic spending and with projections over the next few years expected to soar, publishers cannot help but take notice.
The Rise of Programmatic Advertising
webhank // March 25, 2014