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Sovrn CEO Explains the Value of Niche Publishing on CNBC

As digital advertising overtakes TV, Sovrn, CEO, Walter Knapp talked to CNBC about the extra value that can be found in targeting niche publishers, where dwell times can be longer longer.  Watch the Video >>

As digital advertising overtakes TV, could better value be found in niche outlets? from CNBC.

Source: CNBC

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Reading / Watch Time: 5 minutes

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