Continues growth with human viewable ad technology and expansion into UK and European markets
April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based Signal. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn Signal’s innovative in-view ad technology as well as international expansion with a highly experienced London based team.
Signal’s patent-pending technology appeals to both publishers and advertising buyers. Publishers using Signal earn more by providing ad inventory that is 100% viewable while the reader is actively engaged; meeting or exceeding premium buyer’s viewability requirements. Moreover, publishers get a wealth of information related to reader activity and engagement with their content.
Buyers can utilize their specific viewability requirements and buy with confidence. Knowing that an ad impression has been viewed by an active and engaged person provides advertisers with assurance that their campaign will hit its mark.
The Signal team has a substantial base of independent, high-quality, professional publishers in the UK and will instantly provide Sovrn a large European market presence with proven leadership. Signal co-founder Andy Evans will lead Sovrn’s team in the UK and Europe as Managing Director. Cofounder Babac Vafaey will assume the role of Vice-President of Business Operations for the UK and Europe.
“With this deal, Sovrn gains an incredibly smart and dedicated group of people committed to helping publishers capture more value from the attention they create,” said Walter Knapp, CEO of Sovrn. “Andy, Babac, and the entire Signal team have created a fantastic product and perhaps even more importantly they are 100% culturally aligned to our mission of helping professional publishers succeed.” Signal’s viewability and reader engagement solutions will be available to publishers and advertisers across the entire Sovrn network.
“The opportunity to join Sovrn gives Signal the ability to provide thousands more publishers with the added benefit of Signal viewable and engagement ad technologies,” Signal co-founder Andy Evans said. “The entire Signal team is elated to join a company that we’ve had an excellent and collaborative working relationship with for some time. We have a matching culture that fits brilliantly. We are also very excited to bring Sovrn’s range of publisher solutions into Europe.”
Sovrn will integrate the Signal technology into the its platform so all publishers can access Signal technology for display, video and mobile advertising inventory as well as reporting on active reader engagement. Publishers and advertisers who want to learn more about how they can use the Signal in-view ad technology can visit www.sovrn.com/publisher-advertising-solutions/.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights.
At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and now London.
For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings