Our mission from the outset was to build a premium ad network for publishers free of fraud and built on trust. We’re extremely pleased to announce that we are now verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC for Brand Safety.
The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardize brand reputation.
Sovrn has built a strong reputation founded on safety, transparency and trust for their publishers and buyers, and since 2014 helped lead the way in weeding out sub-standard inventory. As well as receiving this JICWEBS seal in Brand Safety, Sovrn also has a collection of seals from TAG (Trustworthy Accountability Group), is a member of the IAB (Internet Advertising Bureau in the UK and the USA) and AOP (Association of Online Publishers UK), and is a part of the Coalition for Better Ads.
Andy Evans, CMO at Sovrn comments: “Sovrn are incredibly proud to be recognised yet again as an industry leader in brand safety. We are constantly striving to ensure brand safe environment for all of our partners, and this certification is proof that our rigorous 25+ step process offers outstanding assurances to our publishers and buyers.”
The full list of signatories can be found on the JICWEBS/DTSG UK Good Practice Principles website here.