Protecting our publishers and their readers from ad-related malware are of paramount importance to us and we are constantly working with leading industry bodies to ensure safe and transparent programmatic trading of ad inventory on our exchange and have developed a strict process of over 25 steps to ensure industry compliance, brand safety and transparency for our buyers, our publishers and their readers. Building a premium ad network means holding ourselves to the highest standard.
Earlier this year, Walter Knapp, Sovrn CEO, posted a public blog post asserting our views entitled: ‘Stepping Up to the Plate on Trust and Transparency‘ – saying, “We made the right decision to tackle multiple independent 3rd party audits and accreditation across our entire network because we know that this is the absolute best way to ensure our publisher partners get the money they deserve for their work.”
Sovrn also holds the TAG seal for anti-fraud and anti-piracy.
Contact us for more details on our 25 step process.