Sovrn Holdings, Inc. Announces Acquisition of Monetizer 101

We're excited to improve conversion rates and drive higher revenue by combining our solutions for publishers. Learn More

CCPA Publisher FAQ

The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. It governs a wide range of online interactions, including cookie setting, ad targeting, and data retention. Because parts of the CCPA are still in flux, we will continue to update this FAQ with important news and information as it becomes available. If […]

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Boost earnings with a diversified ad revenue strategy

In this installment of our “making more with what you have” series, we’ll go over a few ways you can boost ad revenue with a diversified ad revenue strategy. In the past, we’v covered both simple optimization tips and specific strategies for both //Signal and //Commerce. This time, we’ll go over a range of strategies […]

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What the €50M Google GDPR Fine Means for You

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation.” Importantly, per the BBC, the CNIL said that Google had “failed to obtain a valid legal basis to process user data,” and that “the option to […]

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