Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

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How to Promote Your WordPress Blog Using Workbench

Tools & Tech

Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]

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Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]

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5 Ways for Publishers to Get Retargeting Right

Tools & Tech

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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4 Blogging Best Practices Vital to Growth

Tools & Tech

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience […]

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What Makes Online Content Go Viral?

Monetization

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece […]

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The 8 Most Important Publisher Metrics: A Beginner’s Guide

Analytics & Reporting

Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers […]

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Engagement First, Traffic Later

Monetization

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband […]

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Sovrn Publisher Spotlight: Honest Slogans

Monetization

Current Picture Honest Slogans has been making the rounds on media outlets as of late. I create new ones weekly, […]

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Publisher Spotlight: Thistlewood Farm

Tools & Tech

We recently had the opportunity to catch up with KariAnne from Thistlewood Farm, one of our favorite Home & Garden […]

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Creating Richer Content with Zemanta

Tools & Tech

Editorial Assistant by Zemanta is a tool that helps you blog better. It peeks over your shoulder while you write, […]

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Co-created Content: A Return to Why We Blog

Tools & Tech

Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. […]

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LinkSmart Uses Link Monetization to Put Contextual Content Discovery in Publishers’ Hands

Monetization

sovrn has recently partnered with LinkSmart to give publishers more great tools for contextually relevant content discovery and audience development. […]

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Is It Good? Blog Resources

Tools & Tech

 “Is it good?” I hear this often. On just about everything. Food. Sunglasses. Cars. Shoes. My new solar panels. It’s […]

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Blog Monetization Tips: Monetizing your links—what I’ve learned by working in publisher development

Monetization

As the owner of an independent blog, you’ve undoubtedly had some time to think about how the hell you plan […]

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What’s So Important About a Website Privacy Policy?

Tools & Tech

Having a comprehensive website privacy policy is a must. As you build relationships with your readers, it is important to […]

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Publisher Spotlight: Pinch of Yum

Tools & Tech

How long have you been blogging about Food, and how did it get its start? Pinch of Yum started in […]

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Surviving a Blogging Break

Tools & Tech

David Pennington, a member of our Publisher Development team provides some great insight on maintaining your blog during those moments […]

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Why It Is Important to Balance Creating and Curating Content

Tools & Tech

I’m a big fan of soul music. There’s nothing I like more than to listen to an LP from one […]

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