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Sovrn Holdings, Inc. Announces Acquisition of Proper Media

We're excited to combine and expand our solutions that help publishers make more money, more profitably. Learn More

Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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