Secrets of Second-Party Data and How to Activate it at Scale

Free webinar exploring how publishers can reap greater inventory value and better communicate the quality of their unauthenticated traffic to the buyer via data enrichment. […]

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The balance shifts: how first-party data empowers publishers

how first party data empowers publishers sovrn

Whatever blend of fear and confusion you feel while reading headlines about the upcoming “cookiepocalypse” is understandable: web advertising is currently built on third-party cookies, after all. But take heart: above all, this is an opportunity. Publishers will soon find themselves with far more power post-3PC than they have now. Advertisers will become even more […]

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Harnessing First-Party Data: Lessons for Publishers

Sovrn Harness the Power of First Party Data

Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about who your readers are: their interests, their behaviors, and why they are visiting your website. Common ways for publishers to get first-party data include subscription sign-ups and/or registrations (name, email, […]

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