Mind the Gap: Making the Most of Your Holiday Ad Spend

2015 q4 online advertising spend forecast trends sovrn.com

Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday shopping season. The same goes for managing your programmatic media spend. CPMs for open exchange display inventory spiked over the last holiday season, with peaks leading up to Cyber Monday and Christmas Day. We forecast […]

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