6 Easy Ways to Monetize Your Blog

Monetization

This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]

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Watchers on the Wall Doubles Revenue with Sovrn

Tools & Tech

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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What Is an Ad Server?

Tools & Tech

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

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6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]

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5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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The #1 Google AdSense Mistake

Monetization

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]

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Under the Hood: Study Break Media’s Header Bidding Implementation

Header Bidding

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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Black Friday and Cyber Monday CPMs Reach New High in 2015

Tools & Tech

Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

Mobile

  Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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Guest Post: TapInfluence on the Power of Influencer Marketing

Tools & Tech

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with […]

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Website Monetization: Expectations vs. Reality

Monetization

There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point […]

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4 Link Building Tactics To Increase Revenue

Monetization

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. […]

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3 Strategies for Getting Started With Monetization

Monetization

This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers […]

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