Under the Hood: Study Break Media's Header Bidding Implementation

header bidding sovrn.com

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe and CiteThisForMe. With over 99 million unique users and 1.34 billion users per year, they have invested heavily in programmatic advertising to monetize their inventory, 95% of which is considered remnant. Inside their header auctions […]

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How To Make Money Blogging in 2016

how-to-make-money-blogging-2016-hero-image

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research on how to make money blogging. Bloggers are constantly evolving the way they make money, which means it’s that much harder to stay ahead of the curve. In a recently published guide on 2016 digital […]

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Black Friday and Cyber Monday CPMs Reach New High in 2015

Cyber Monday CPMs sovrn.com

Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in 2015 surpassed $3BN and CPMs continued to rise- particularly on Black Friday and Cyber Monday. Using the Sovrn publisher base of more than 20,000 online publishers and more than 100,000 sites as a proxy for […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Techniques to Earn More Affiliate Income

1. Use Deep Linking You may be thinking, “What is deep-linking?” Simply put, deep-linking means directing the reader past the home page of a website to the product directly. This means the reader can purchase the product directly via the linked webpage, increasing the odds you’ll net an affiliate sale. 2. Integrate Display Ads and Links While many […]

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Political Advertising: Coming Soon to a Screen Near You

political-ads

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They each broke ground on new forms of political advertising:  Coolridge used Radio in 1924, Eisenhower used TV in 1952, and Obama used Digital in 2010. Politics and advertising have a long relationship. Even back in […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

What mobile ad sizes do best? sovrn.com

Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]

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What Is a Price Floor & How Should I Be Using Them?

Price Floor sovrn.com

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]

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Infographic: Customer Journey Mapping Across Devices

customer-journey-mapping-sovrn.com

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

infographic display advertising ux 2015 sovrn.com

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]

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Guest Post: TapInfluence on the Power of Influencer Marketing

tap influence sovrn.com

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with family and friends in a very real way. Through photos, videos, social updates and blog posts, they were able to stay in touch with their community, virtually and over the years, they realized that their […]

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Website Monetization: Expectations vs. Reality

woman sitting on couch

There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point of view. Which is odd because it’s the publisher that creates the content and attracts the audience that the marketers are so eager to get in front of. In fact, publishers have begun forming coalitions […]

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4 Link Building Tactics To Increase Revenue

desk with computer and ipad

In a recent blog post, marketer and author Seth Godin discussed the futility of using the Internet for mass marketing. Platforms like TV take generic products — Godin used Jell-O as an example — and attempt to sell them to everyone. Online, there is no everyone. Instead, there are thousands, even millions of niche markets. […]

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3 Strategies for Getting Started With Monetization

Getting Started with Monetization sovrn.com

This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]

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