Sovrn Holdings, Inc. Announces Acquisition of Monetizer 101

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January Strategies for Programmatic Advertising

january strategies for programmatic advertising sovrn.com

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]

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