Sovrn Holdings, Inc. Announces Acquisition of Monetizer 101

We're excited to improve conversion rates and drive higher revenue by combining our solutions for publishers. Learn More

The balance shifts: how first-party data empowers publishers

how first party data empowers publishers sovrn

Whatever blend of fear and confusion you feel while reading headlines about the upcoming “cookiepocalypse” is understandable: web advertising is currently built on third-party cookies, after all. But take heart: above all, this is an opportunity. Publishers will soon find themselves with far more power post-3PC than they have now. Advertisers will become even more […]

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