Month: December 2013

Magnetic: Attribution Revolution

Posted on by sovrnmarketing
Attribution Revolution sovrn.com

Back in October, Federated Media participated in Attribution Revolution: The Viewability Series, a panel covering real-time bidding (RTB), viewability, suspicious traffic, and fraud. Federated Media’s COO Walter Knapp participated in the NYC panel along with executives from ComScore and Integral Ad Science. The purpose of this panel was to educate agencies and brands on the […]

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Q1 Advertising: Brands Reset Their Spend in January

Posted on by sovrnmarketing
Advertising Spend sovrn.com

If you are a publisher that monetizes your site via display advertising, it is likely that you will see a large increase in performance as Q4 comes to a close. Advertisers that spent conservatively throughout the year often start to spend at record rates around the holidays to funnel whatever is left of their annual budget […]

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