The Rise of Programmatic Advertising

Programmatic Advertising sovrn.com

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of glory before quickly fizzling out. However, with the consistently championed programmatic advertising, there seems to be real substance behind the hype. With study after study showing rapid gains in programmatic spending and with projections over […]

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Catching the Elusive Creature: The “Profitable Publisher”

Profitable publishers do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams.

My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and vivid that I can’t help but play along, wishing right along with them that these fantastic creatures existed. In the last couple of years, they’ve even taken to creating leprechaun traps in the hopes that they might snag one who might lead them to riches untold. […]

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Introducing Sovrn

As hard as it is to believe, there was a time when tech startups didn’t rule the world and it’s not as long ago as one might imagine. In fact, it was in 1994, a mere 20 years ago, that Walter Knapp rolled into town to get his Masters degree at CU Boulder. At the time, CU was one of two universities offering Masters degrees in programming (the other was MIT). So Knapp set up camp in Boulder and he’s been coming back ever since. […]

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