What Is a Price Floor & How Should I Be Using Them?

Price Floor sovrn.com

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobilegeddon aftermath blog featured image sovrn.com

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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What Facebook's Content Strategy Means for Publishers

facebook-content-strategy-sovrn.com

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

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Infographic: Customer Journey Mapping Across Devices

customer-journey-mapping-sovrn.com

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

sovrn publisher questions

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make Sovrn publishers successful in your exchange/network? This is one we hear a lot from Sovrn publishers. Conveniently […]

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Get Sovrn Started in 8 Quick Steps

getting-started-sovrn.com

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, to Speak at Sovrn’s I2 Summit

BOULDER, Colo. Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing that Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, will be speaking at Sovrn’s I2 event on Wednesday, September 9th, 2015 in San Francisco. […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

infographic display advertising ux 2015 sovrn.com

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]

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Google's Quality Update: What You Need to Know

google quality update 2015 sovrn.com

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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