Ben Shoff

7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

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5 Must-Read Mobile Video Advertising Tips

Mobile

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree […]

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Video: What is Google AMP?

Distribution

Google AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed […]

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Ben Shoff

New Google Algorithm Slams Popups and Interstitials

Mobile

On Tuesday, August 23 Google made a pretty big announcement about helping users easily access content on mobile by updating their […]

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Ashley

3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

Mobile

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]

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#asksovrn Episode #3: What mobile ad sizes do best?

Mobile

  Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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What You Need To Know Google’s Mobile-Friendly Algorithm Update

Mobile

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]

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Sovrn’s Mobile Advertising Options

Mobile

Helping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]

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Mobile Advertising Trends

Mobile

With more than 120 million owners, mobile currently accounts for one third of digital usage within the United States. With this surge, […]

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