According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital revenue grew by 5.6% year-on-year in December 2017. The increase is mainly driven by display advertising, the report finds. The growth resulted in a total digital revenue of £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising. Display […]
Month: April 2018
Google’s Response to Header Bidding is Live
Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers. Exchange Bidding is Google’s response to header bidding, which some have suggested poses one of the greatest threats to the world’s most powerful digital advertising business. […]
Google Announces Rollout of Exchange Bidding
Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market. Exchange Bidding offers publishers […]
Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard
Sovrn today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) UK Gold Standard in the ‘support’ category, and the fourth company to be verified for the seal. Designed to raise standards in digital advertising, and address the key issues facing the industry, the Gold Standard […]
