How the Ad Exchange Figures into a First-Price Model

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began pushing auctions to the first price, it became a market imperative for all SSPs to follow suit in order to sustain a competitive landscape. In accordance […]

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Muted Ad Spend Ahead of GDPR- The Industry Reacts

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  Encouraged by positive returns from previous digital marketing campaigns, panelists continued to step-up their adoption of internet advertising during the latest quarter. The Q1 survey results indicated that internet marketing spend was raised for a 35th successive quarter at the start of 2018, albeit at a slower rate. Whilst once again the strongest of […]

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Study Shows Surprising Below the Fold Engagement

  The study, from publishing technology firm Sovrn, looked at over three billion engagement events covering 130 million page views, across more than 400 websites. Using a new form of measurement, Viewable Engagement Time (//Signal), Sovrn gained deep insight into how audiences spend their time online, and tested various hypotheses regarding audience engagement. Sovrn discovered […]

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GDPR: What to Expect From Sovrn

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In preparation for GDPR, Sovrn has made a few changes. To help our publishers through this industry shift, Sovrn is committed to transparency & simplicity in communication. Therefore, all of the below actions can be completed in one place….Meridian! Here’s what you should expect from us… Legal term updates: Publishers will start to receive communication highlighting […]

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Sovrn Services Team Applies Ad Operations Expertise to Deliver Impressive Q1 Results

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Are you overwhelmed by the complexity of programmatic advertising and unsure of where to start to increase your yield and optimize your revenue? The Sovrn Services team is here to help! Below are just some of the results we delivered to our publishers in Q1 as part of managing their ad operations:   1. Kalmbach Media: […]

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Advertising Technology Growth According to New Analysis

  HTF Market Intelligence published a new industry research that focuses on Digital Advertising Platforms market and delivers in-depth market analysis and future prospects of Global Digital Advertising Platforms market. The study covers significant data which makes the research document a handy resource for managers, analysts, industry experts and other key people get ready-to-access and self-analyzed […]

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