DFP Rebranding 2018

dappled light

You may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its moves to consolidate features from the digital buying, selling, and marketing platforms DoubleClick Campaign Manager (DCM) and Google Analytics 360 for buyers, or DoubleClick for Publishers (DFP) and the Google Ad Exchange (AdX) for sellers. […]

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Does Your Ad Experience Drive User Engagement or Encourage Bounces?

sign saying hello this way

  Digital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging content. With ever-increasing digital advertising standards, it’s important for publishers to keep the user experience in mind when making decisions regarding online advertising strategies. We’ve all had a bad user experience with a website littered […]

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Uncovering the Mystery of Dark Social

darth vader costume

While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a lot less sinister. First coined in 2012 by Alexis Madrigal in an article published by The Atlantic, the term, in fact, refers to the increasingly common practice of sharing links to articles and products via […]

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CMPs for Publishers: a Comparison Guide

  We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers such as the Chicago Tribune and LA Times, are sidestepping the issue altogether and continuing to block European visitors. What is clear is that the stringent requirements of GDPR have made things […]

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Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!

laptops on desk

If you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. One thing you may have noticed with a smaller engine airplane is the instrument panel and other components around the pilot/co-pilot’s chairs that manage the operations of the aircraft. In larger aircraft, the same core […]

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