What the €50M Google GDPR Fine Means for You

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation.” Importantly, per the BBC, the CNIL said that Google had “failed to obtain a valid legal basis to process user data,” and that “the option to […]

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3 Easy Ways to Maximize the Value of Every Unique Visitor

Many of our publishers have built engaged, passionate audiences dedicated to seeking out the content they love, and if you’re reading this, you’re probably one of those storytellers. You’re making a living—or trying to—by doing what you love. We know that pageviews don’t go far enough to reward you for everything you’ve achieved—but we build […]

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5 Keys to a Better Publisher Ad Experience for Readers

Publishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a poor ad experience that ends up driving readers away and minimizing engagement. Managing your ad operations is already a delicate act, but when you’re considering your bottom line it’s important to take reader experience into […]

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Sovrn Achieves TAG Platinum Status for Certification against Fraud, Piracy, Malware, and Inventory Quality

tag ad certified logos

We believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the cleanest ad exchanges in the world—not just because it gives our demand partners the confidence they count on to reach their goals, but because it’s good for the entire industry. That’s why we’re proud to […]

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