Sovrn Expands to Germany

Sovrn Holdings, Inc moves into German market with new operation in Hamburg, Germany New presence will expand European operations and lead to new partnerships with stand-out publishers. BOULDER, CO, USA AND HAMBURG, GERMANY  (26 March 2019) – Sovrn Holdings, Inc, a technology company which provides tools and services to help more than 80,000 publishers do more of […]

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Sovrn Again Achieves TAG Platinum Status

TAG Platinum Status is the ad industry’s highest standard for quality and safety for programmatic exchanges. Recertification is awarded by Trustworthy Accountability Group to Sovrn for their rigorous standards around fraud, piracy, malware, and inventory quality BOULDER, CO (March 20, 2019) – Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services […]

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Reader Consent Benefits Your Business Way More Than You Think

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Publishers who don’t pass a consent string to their European Economic Area (EEA) readers are missing out on money—it’s that simple. Based on our own data, we’ve seen EEA yield increase by 41% or more—up to 91%—among those publishers passing a consent string. A consent string is the ID given to an ad tech vendor to […]

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AdOps is Hard. Sovrn Services Can Help.

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Here’s a list of things that are really hard: chasing down the news. Sharing quality interior design tips. Landing a cork 1080 and sharing the video with your followers. Coming up with a new recipe every two days. Ad operations. We started Sovrn Services because it’s hard to make great content while you’re running a business. It’s […]

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What’s an Interest-Based Publisher and Why Should Advertisers Care?

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It’s no secret we do things differently here at Sovrn. As an ad exchange that doesn’t play the game like everyone else, we’ve found our niche in enabling the best interest-based publishers on the web. We work with these publishers to prevent brand safety issues, filter out fraud, and increase viewability. Then we package up […]

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