Understanding publisher RPM: what it is, and why it matters

Publisher ad performance is generally defined by CPM—cost per mille—or how much advertisers are willing to pay for one thousand impressions in a given ad zone. It’s a very useful metric, and an accurate one as well, because it represents exactly how much money, retrospectively, is going directly to your site. But it’s important to […]

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What is a Universal ID?

In other posts, we’ve explained that because of the approaching death of third-party cookies, the pendulum of power is shifting to publishers that collect and activate their first-party and contextual data. In this post, we’ll give an overview of the Universal ID (UID), an alternative to the cookie, and some answers to pressing publisher questions: […]

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