• Case Study: Addressability at Scale

    Today, more than 40% of the web is cookieless and not addressable. Regardless of Googleโ€™s plans for deprecating third-party cookies โ€” whether in 2024 or beyond โ€” regulatory and privacy pressures are removing the ability for publishers and advertisers to accurately target their most valuable consumers. This presents an opportunity for publishers to better communicate […]

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    Case Study: Addressability at Scale