AD BUYERS

Get the real deal

Connect to premium content creators with highly engaged audiences. Our supply side platform (SSP) is powered by the largest online publisher data alliance and proprietary attention technology.

Reach 60,000+ independent sites

Access large global brands and high-quality, interest-based publishers. Advertise with the best of the independent web.

sovrn buyers ad exchange ssp

Target the optimal audience

Grab the attention of your target audience when they’re most engaged. Using Signal, our proprietary attention technology, identify highly engaged readers to inform your targeting decisions and accelerate ad performance.

Discover enriched audiences

Extend your reach across all browsers to reach audiences with and without cookies. Get in front of quality audience at scale with the Sovrn publisher Data Collective.

  • Reach audiences based on engagement or purchase intent.
  • Create custom interest-based audiences that scale.
  • Resolve identity across platforms.

Quality you can trust

Sovrn’s 25-step site evaluation process meets the highest IAB and TAG standards. Accredited third-party tools and proprietary tech are used to audit every single publisher site.

  • Connect with high-quality websites that attract high-quality readers.
  • Advertise in a brand-safe environment.
  • Ensure brand integrity with our anti-fraud and transparency measures.

Increase your reach

Discover independent content creators to complement your campaign.

Target highly engaged consumers

Ensure high viewability criteria are met with predefined and customized deals.

Exceed performance expectations

Deliver against challenging CPA, CPC, and attention KPIs.

Top DSP partners

The Sovrn Ad Exchange is integrated with all major Demand Side Platforms, giving you instant access to thousands of verified, interest-based publishers in the Sovrn marketplace.

Looking for more attention?

Signal attention technology identifies highly engaged audiences based on 45 engagement interactions, such as scroll, swipe, and click. Turn high attention into high performance with our targeted deals.

Learn more about high attention deals.

Higher click through rate (CTR)

Signal Engaged Time drives over double the attention and CTR than viewability alone, helping you achieve increased return on ad spend rates.

Want to learn more? Read the ebook →

Get more 👀 on your campaigns.

Select a predefined deal or speak to us about how we can customize a deal for your target audience.