Press Release

Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

sovrnmarketing // October 4, 2016

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms

October 4, 2016, BOULDER, Colo.—Sovrn, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced the addition of 23, always-on, IAB Tier 1 contextual audience segments to the Audience-on-Tap program. These contextually specific segments are available to programmatic media buyers seeking an easy, targeted way to reach highly engaged audiences across the Sovrn publisher base.

“Our 23 IAB Audience-on-Tap segments give buyers a simple, always available, method to find millions of people in a specific and highly relevant environment,” said Matt Harada, Sovrn’s GM of Data. “A buyer looking for an audience based on lifestyle and affinity segments can now access that audience quickly and efficiently and at virtually whatever scale they need.”

Audience-on-Tap segments are available programmatically immediately through RTB integrations with 11 DSPs: Appnexus, BidSwitch, Centro, Netmining, MediaMath, Doubleclick Bid Manager,, Drawbridge and Turn. Index Exchange and The TradeDesk.

Sovrn will be regularly releasing new audience options to the Audience on Tap line up. To stay up to date visit or learn more by contacting to get started.

About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit or follow on Twitter @SovrnHoldings


Mark Piquette

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