With more than 120 million owners, mobile currently accounts for one third of digital usage within the United States. With this surge, advertisers are becoming more aware of when and where they can engage with consumers. As a publisher, it is important to understand how to adapt to these new mobile advertising trends to avoid being left behind. ComScore, a global leader in digital measurement and analytics, released their annual report: 2013 Mobile Future in Focus, which helps to highlight mobile media consumption. Here are some key takeaways:
- Smartphone subscribers have increased 29% since 2012 surpassing 125 million US consumers
- Tablets are now owned by more than 50 million consumers
- Mobile channels account for 1 out of every 3 digital media consumption minutes
- The top 25 digital media platforms extended their reach via mobile channels by an average of 29%
Check out ComScore’s entire report here.