See the New Signal Advertising Technology

sovrnmarketing // April 6, 2017

onscroll advertising technology

Calling all publishers – I’d like to introduce to you Sovrn’s new Signal technology. You’re not going to want to miss this, trust me.

What is Signal?

Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It starts with looking at engagement instead of impressions alone.

The technology behind Signal that makes it innovative is Viewable Engaged Time (Signal).

Signal reloads new creative in existing placements after viewability and engagement thresholds have been met for existing ad units or slots. No additional placements need to be created to serve more creatives.

Let’s take a look at how it works behind the scenes.

How Signal Works

Signal ads serve when at least 50% of the ad pixels are in the reader’s viewport for one second or more. Once the ad is served, Signal tracks 10+ user signals to determine where and how users are engaged on the page.

Each time the ad unit is in view for a predefined threshold, typically 20-30 seconds, a new ad is served. Therefore, publishers see an increase in impressions when users are engaged with your content because multiple ad impressions are served in each placement per pageview.

Check out the image below that demonstrates how Signal serves new ad creatives to engaged users.

So, Why Should I Implement Signal?

If you’re not already convinced, here’s why Signal is the latest and greatest advertising technology.

100% Additive Revenue

Publishers that implement Signal serve 20%+ more impressions, resulting in an additive revenue lift of 15-25%.

Cut and Paste Implementation

Signal is implemented via a single line of script which can be implemented in as little as 5 minutes.

Seamlessly Maintains User Experience

The Signal script is super lightweight thus has no effect on page latency.

Premium CPMs, Higher Fill

Guaranteed user engagement translates into more premium ad spend from brands.

Increase Available Inventory

Because more ads are served per pageview, the amount of available inventory increases.

Interested in implementing Signal on your site? Get started today.

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